Peter Kareiva apžvelgia dvi knygas, kurios nagrinėja mokslininkų nesusikalbėjimą su visuomene. Kaip tai daryti efektyviau? Vieno iš autorių, Randy Olson, nuomonė:

Olson recommends that researchers experiment with new approaches,^ ^take risks, develop their own voices, and above all recognize^ ^the power of storytelling. Whereas social scientists, linguists,^ ^and political scientists might advise us how to better frame^ ^the issues, these “ists” are not where Olson turns for inspiration.^ ^His book is a plea for indulging one’s artistic nature in pursuit^ ^of more heartfelt connections to the public. That message will^ ^make many scientists squirm, especially those who take refuge^ ^in the caricature of science as objective, fact-based, and free^ ^from personal values. If scientists were seen as adventurers^ ^and explorers instead of as fact-mongers and talking encyclopedias,^ ^people might stay awake long enough to learn their science lessons.

iš *[Randy Olson: If Our Messages Are To Be Heard  Sciencemag.org](http://www.sciencemag.org/cgi/content/full/327/5961/34-a?rss=1)*